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A few simple ideas for better quality projects.

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Research

All good projects start with great research. We will bring the research formats and methods, you bring the experience & insights with your customers. We always seek to understand everything we can about your customers and brand.
•  SEO Keyword research
•  Site performance auditing
•  Customer persona development
•  Customer journey mapping
•  Product & vendor research
•  Competition search & CX/UX analysis
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Design

From product pages to email campaigns, our creative output and design systems promote impactful, consistent customer experiences that make your brand shine. We design for customer's first, carefully considering UX/CX patterns that are cross-device and multi-channel.
•  Top quality theme builds
•  Powerful email design systems
•  UX/CX first approach
•  Creative strategy
•  Great attitude
•  Funky fashions
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Optimization

Success in ecommerce comes from unrelenting experimentation. We will set up tests to optimize customer experiences, collect insights, and improve over time. You only improve what you measure - but it only works if you measure the right activity.
•  Shogun + Shopify A/B tests
•  Email automation A/B tests
•  Google Optimize
•  List generation A/B tests
•  Hotjar website recording
•  Can't stop, won't stop
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Collaboration

We don't have all the answers. We have questions. Your customers, team, and own experiences have answers, and together we will plan and execute a growth strategy. We use communication and trust to build long-term business relationships.
•  Regular strategy sync-up meetings
•  Monthly analytic/insight dashboards
•  Slack or email communication
•  Shared Monday.com workspace
•  Deep caring for project success
•  Never gonna give you up 🎶
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"The Highlighter team are the BEST. We feel so thankful to have had this dream team in our corner through the pandemic and just overall."
5 star review
- Britt, Owner @ Anice Jewellery

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