CRO & A/B Testing
Opinions are cheap — data isn't.
A/B testing, UX audits, and landing page optimization that turn hunches into evidence and evidence into revenue. Every test is a conversation with your customers.
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Experiments run
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Tests fully documented
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Spent on guessing
Populated from real experiments tracked across active client engagements — not projections.
What I do
Systematic experimentation that compounds over time.
A/B & Split Testing
Find out which version actually sells — not which one your team likes best. Template tests, CTA experiments, pricing comparisons, and landing page variants that settle debates with data.
UX/UI Auditing
See your store through your customers' eyes. I walk the full funnel — mobile, desktop, checkout — and surface the friction points that are silently costing you sales.
Landing Page Optimization
Your paid traffic deserves a page that converts. Message testing, social proof placement, form friction reduction, and content hierarchy — tuned for the visitor, not the brand guidelines.
Heatmap & Session Analysis
Find the exact moments customers give up. Scroll depth maps, click density analysis, rage click detection, and session replays that surface friction analytics alone can't show you.
Checkout & Cart Optimization
This is where money falls out of the funnel. Cart abandonment analysis, checkout flow streamlining, payment option testing, and shipping threshold experiments to recover lost revenue.
Measurement & Reporting
Know exactly what each experiment added to your bottom line. Statistically rigorous results, revenue impact tied to real dollars, and a documented test library that becomes an asset over time.
CRO isn't a standalone project — it's woven into your ongoing Shopify engagement so every winning test gets implemented immediately. No handoff, no delay.
How it works
A repeatable loop — not a one-off audit that collects dust.
Measure
Instrument analytics, map the funnel, and establish your baseline conversion metrics. You can't improve what you don't measure.
Diagnose
Heatmaps, session replays, and funnel data reveal where customers drop off — and more importantly, why.
Hypothesize
Prioritize opportunities by potential impact and effort. Every test starts with a written hypothesis — no "let's just try it" experiments.
Test
Run A/B or split tests with enough traffic to reach statistical significance. No peeking, no premature calls.
Ship & Repeat
Winners get implemented, learnings get documented, and the next experiment is already queued. Then we go again.
Baked into every experiment
Statistical Rigor
No peeking, no early stops. Tests run to 95%+ confidence with proper sample size calculations before any call is made.
Revenue Attribution
Every winning test is tied to a dollar figure. You'll know exactly what each experiment added to your bottom line.
Test Documentation
Hypothesis, variant screenshots, results, and learnings — all logged. Your experiment history becomes an institutional asset.
Segment Analysis
Results broken down by device, traffic source, and customer type. A "winner" that only wins on desktop isn't really a winner.
What clients say
CRO"Truly world-class. From communication to execution — everything excellent."