Ecommerce Growth Strategy
The connective tissue between every channel.
I act as a strategic partner and expansion pack for your decision-making — connecting execution across all pillars to growth outcomes through analysis, planning, and honest counsel.
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Years advising DTC brands
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Pillars under one roof
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Clients on retainer
Real numbers from real partnerships — not projections.
What I do
The kind of honest counsel that saves you from expensive mistakes.
Strategic Planning
Know what to do next — and what to say no to. Quarterly priorities, initiative sequencing, retainer scope alignment, and opportunity identification that keeps you focused on what moves the needle.
Analytics & Reporting
Numbers without narrative are noise. Revenue KPI tracking, cohort analysis, customer lifetime value, custom dashboards, and margin analysis that actually informs decisions.
Customer Research
Your customers know things your analytics can't tell you. Persona development, competitive analysis, behavioural profiling, and post-purchase surveys that surface real insights.
Promotional Strategy
Discounting without a strategy is just training customers to wait. Sale mechanics, seasonal campaigns, margin modelling, and product launch sequencing that protects your brand.
Decision Support
A thinking partner, not a yes-person. Regular syncs, structured agendas, recommendation frameworks, and transparent counsel — even when it's not what you want to hear.
What clients say
Strategy"Best agency we've worked with. Liam and team bring true passion to each product."